OEM / ODM
OEM vs ODM — Which fits your brand?
Both paths lead to your shelf. Here's how to choose.
| Dimension | OEM | ODM |
|---|---|---|
| Formula | Customer provides formula / specs | Factory provides ready formulas |
| Best for | Brands with R&D / in-house lab | Startups, new entrants, fast launch |
| Development | 30–45 days (formula + sample) | 15–25 days (label + packaging) |
| MOQ | 1,000–3,000 units | 500 units |
| IP | Customer owns formula | Factory owns formula |
| Cost | Higher setup, lower unit | Lower setup, mid-range unit |
| Customization | Full formula customization | Label / packaging customization |
| Samples | Paid samples, 7–14 days | Free samples, 5–7 days |
| Compliance | Customer-led | Factory-led (FDA, ISO, MSDS) |
Still not sure which path fits? Talk to our solutions team.
Start Your QuoteThree cooperation models
OEM · Make-to-spec
Your formula, your brand. We produce to your specifications with full quality control and confidentiality.
For mature brandsODM · Ready formula
Our 16 ready SKUs, your label. Fast launch with proven formulas and full documentation.
For fast launchOBM · Turnkey
We design, formulate, brand, and ship. Walk into retail with a complete product, ready to sell.
For new entrants
Process
6-step process from inquiry to shipment
A clear, documented process — every step has a deliverable and an owner.
Inquiry
Brief, target market, MOQ, timeline
Sample
Free existing SKU sample in 5–7 days
Quote
Tiered pricing, 48-hour response
Contract
NDA, formula agreement, payment terms
Production
15–45 days, photo updates at each stage
Shipment
FOB Guangzhou, full export docs
FAQ